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Industry experts linking media buying, mobile solutions and in-store purchasing

Meet the Management Team

Will Proops

Managing Director


Will brings more than 8 years in mobile ad technology and publishing from senior positions with Telefonica owned Axonix, Mobclix, Velti, Odyssey Mobile and Handmade Mobile. Through his unique hands on experience from various parts of the mobile marketing chain he is able to make the complex world of mobile technology appear simple, scalable, and useable for marketeers interested in innovation and true attribution.

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Dan Best

Commercial Director


Prior to founding Gravity, Dan was part of the management team responsible for the most successful exit of a UK Ad Tech business to date with the sale of Unruly for $176 million to News Corp. In addition Dan has held senior roles at Discovery Channel, The Independent, and The Telegraph, where he led the rejuvenation of their cross media solutions and adoption of latest innovations to drive value for their clients.

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Keith Bateup

Technical Director


Keith has overseen, developed and built countless projects for large scale publishers, event management and advertising technologies. With a broad range of skills and unlimited by coding language or format, Keith is the ideal lead for all technical operations within Gravity Media. Internal technology is carefully built in house to ensure the effective use and integration to 3rd parties.

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Michael Humphrey

Operations Director


Mike offers extensive experience across digital advertising technologies. Mike has worked with numerous large players in AdTech, including OpenX, AOL, Millennial Media and Nexage. Mike offers a unique combination on technical and operational knowledge combined with extensive commercial experience. Mike is responsible for ensuring efficient client campaign delivery across our teams.

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